New York Standard (working title)

Working title for my pub is "New York Standard", though focus-group reaction to it has been weak.

What it is, however, is a print embodiment of the new New York lifestyle, from real estate, to politics, to culture (art, food, fashion, etc.). This magazine will enjoy a run of only one edition, rendering it an instant nostalgia piece.

Target age: 21 to 35 (primary)
Gender: 61% female readership
HHI: $85K+
Education: college-educated
Geographic focus: NY-Metro area (primary)

TOC: TK

Swipes: TK

Fonts that speak to me:

Archer (w/ Verlag) [Hoefler]
Didot [Hoefler]
Whitney Index White Round Medium [Hoefler]
Whitney Index Black Round Medium [Hoefler]
Kettler [ProcessTypeFoundry]
Maple [ProcessTypeFoundry]
Editor [Optimo]
Piek [Optimo]
Studio [House Ind.]
Neutraface [House Ind.]
Fiama Condensed [Neutraface]